Radiation Essay Example | Topics and Well Written Essays - 500 words

Radiation - Essay Example At long last, I could be presented to radiation from radio nuclides ingested into the body through food, state from crops that may have taken up radioactive isotopes starting from the earliest stage soil as verified by the US Environmental Protection Agency, EPA (2012). Along these lines, both characteristic and fake articles could open me to radiation. Introduction to radiation presents antagonistic wellbeing impacts, especially when the span of presentation is prolonged and the power of radiation is high. Radiation could cause malignancy as tissues get presented to radioactive components. Furthermore, when babies are presented to radiation, birth imperfections could happen which incorporate littler cerebrum size or head, mental hindrance or inadequately shaped eyes. At last, radiation, especially bright radiation from the sun, causes waterfalls which are the main source of visual deficiency (Nadakavukaren, 2011). The sievert, Sv, is the unit of radiation weighted portion which quantifies the hurtful capability of radiation dependent on the kind of radiation and furthermore the affectability of the body organs and tissues included. 3. Envision that the LADWP chose to fabricate a force plant on the empty land at the northwest corner of Lassen and Zelzah.â For the motivations behind this activity, they are thinking about one of the accompanying three alternatives: a coal power plant that utilizes 100 individuals, a sun based plant that utilizes under ten full time representatives, or an atomic force plant that produces multiple times the measure of vitality as the other two decisions. Give 9 full sentences portraying the advantages and disadvantages of the proposed options.â Focus on the ecological medical problems and incorporate at any rate 2 insights in the reaction. The contention ought to be adjusted and fuse verifiable material from at any rate 3 diary articles from the database interface noted previously. Ought to LADWP select to manufacture a coal power plant, they could profit by its across the board accessibility which further shields the earth from the contamination that could result from its transportation had it

Giovanni Boccaccio Essays - Decameron, Giovanni Boccaccio, Fiammetta

Giovanni Boccaccio Essays - Decameron, Giovanni Boccaccio, Fiammetta Giovanni Boccaccio Giovanni Boccaccio Boccaccio was conceived in Paris, in 1313, the ill-conceived child of a Florentine trader and a French aristocrat. Raised in Florence, he was sent to consider bookkeeping in Naples around 1323. He relinquished representing group law and surrendered that for traditional and logical examinations. He partook in the life of the court of Robert d'Anjou, lord of Naples. The lord should have had an ill-conceived little girl, Maria de Conti d'Aquino. In spite of the fact that there is no verification of her reality, she is said to have been Boccaccio's escort and to have propelled a lot of his work. She is, maybe, the Fiammetta deified in his compositions. Coming back to Florence around 1340, Boccaccio performed different strategic administrations for the regional government, and in 1350 he met the writer and humanist Petrarch, with whom he had a dear companionship until Patriarchs demise in 1374. In 1362 a companion, who guaranteed him the support of Queen Joanna of Naples, welcomed Boccaccio to Naples. A cool gathering at the court of the sovereign drove him to look for the cordiality of Petrarch, who was then in Venice. Be that as it may, he came back to his home in Certaldo (close to Florence). Boccaccio's last years, where he went to strict contemplation, were lit up by his arrangement in 1373 as teacher on Dante. His arrangement of talks was hindered by his ailment in 1374, and he kicked the bucket the following year. Boccaccio's most significant work is Il Decamerone (Ten Days' Work), which was started in 1348 and finished in 1353; it was first converted into English, as The Decameron, in 1620. This assortment of 100 stories is set inside a structure. A gathering of companions, seven ladies and three men, all very much reared, of worth and caution, to get away from an episode of the plague have taken shelter in a nation manor outside Florence. There they engage each other over a time of ten days with a progression of stories told by every part. At the finish of the 100th story, the companions come back to their homes in the city.

Tips for Dealing with Anxiety at University

Tips for Dealing with Anxiety at University Tips for Dealing with Anxiety at University By Annie Walton Doyle Feeling overly worried or stressed out during university is exceptionally common. The uncertainty, the worries about constant deadlines and the pressure to maintain a good work/life balance can be a lot to contend with, but there are ways to help minimize your university anxiety. Here’s how. Stop holding yourself to a higher standard Being overly self-critical is one of the biggest facets of university anxiety. Try to treat yourself as you’d like your friends to treat you. Don’t focus on your mistakes or failures and encourage yourself not to give up. Find a hobby If your whole university experience is focused on yourself and your grades, then the likelihood of poor mental health and anxiety issues is much higher. Having a release for your stress, or a time when you aren’t thinking about your degree, is hugely important. Maybe try to find a new society or sports club you can join, something that will allow you to engage with others over a mutual interest. Volunteering or student mentoring is also a good idea, as directing some of your mental energy outside of your own problems is a wonderful stress and anxiety reliever. Bonus? It’ll look great on your CV in the future. Talk to people about how you’re feeling One of the biggest mistakes university students make when it comes to mental health is keeping their anxieties bottled up. The unique thing about uni is that you’re surrounded by people who are going through the same experiences. Talking about your problems will help you feel less isolated and alone. If you’re really struggling, try to book a meeting with a tutor to work out some coping mechanisms. Your tutors are trained to help students cope with the high-pressure environment of finishing a degree and will be able to give you tried and true advice. Look after your physical health It’s too easy at university to just let everything slide and stop taking care of yourself. If you’re allowing yourself to get run down and neglecting your body, it’s highly unlikely you’ll feel your best mentally. Getting enough sleep is hugely important, and exercise is also a brilliant stress beater. You don’t need to even pick something hugely energetic, as yoga and meditation can be really useful. Eating healthily and staying hydrated will also undoubtedly make you feel better. This type of self-care can have huge positive impacts on anxiety and stress. Don’t be afraid to seek help If you feel like you’re trying everything, but your anxiety is still affecting your day to day life, it may be worth considering talking to your doctor. There’s no shame or stigma to be associated with mental health issues and there is always something which can be done to help manage your anxiety and get it under control. Annie Walton Doyle writes for Inspiring Interns.

U.S. President Mckinley Assassinated

On September 6, 1901, anarchist Leon Czolgosz walked up to U.S. President William McKinley at the Pan-American Exposition in New York and shot McKinley at point-blank range. After the shooting, it first appeared that President McKinley was getting better; however, he soon took a turn for the worse and died on September 14 from gangrene. The daylight assassination attempt horrified millions of Americans. Greeting People at the Pan-American Exposition On September 6, 1901, U.S. President William McKinley spent the morning visiting Niagara Falls with his wife before returning to the Pan-American Exposition in Buffalo, New York in the afternoon to spend a few minutes greeting the public. By about 3:30 p.m., President McKinley stood inside the Temple of Music building at the Exposition, ready to begin shaking the hands of the public as they streamed into the building. Many had been waiting for hours outside in the heat for their chance to meet the President. Unbeknownst to the President and the many guards who stood nearby, among those waiting outside was 28-year-old anarchist Leon Czolgosz who was planning to kill President McKinley. At 4 p.m. the doors to the building were opened and the mass of people waiting outside were forced into a single line as they entered the Temple of Music building. The line of people thus came up to the President in an organized fashion, with just enough time to whisper a Nice to meet you, Mr. President, shake President McKinleys hand, and then be forced to continue along the line and out the door again. President McKinley, the 25th president of the United States, was a popular president who had just started his second term in office and the people seemed clearly glad to get a chance to meet him. However, at 4:07 p.m. Leon Czolgosz had made it into the building and it was his turn to greet the President. Two Shots Rang Out In Czolgoszs right hand, he held a .32 caliber Iver-Johnson revolver, which he had covered by wrapping a handkerchief around the gun and his hand. Although Czolgoszs swaddled hand was noticed before he reached the President, many thought it looked like it covered an injury and not that it was hiding a gun. Also, since the day had been hot, many of the visitors to see the President had been carrying handkerchiefs in their hands so that they could wipe the sweat off their faces. When Czolgosz reached the President, President McKinley reached out to shake his left hand (thinking Czolgoszs right hand was injured) while Czolgosz brought up his right hand to President McKinleys chest and then fired two shots. One of the bullets didnt enter the president - some say it bounced off of a button or off the presidents sternum and then got tucked into his clothing. The other bullet, however, entered the presidents abdomen, tearing through his stomach, pancreas, and kidney. Shocked at being shot, President McKinley began to sag as blood stained his white shirt. He then told those around him, Be careful how you tell my wife. Those in line behind Czolgosz and guards in the room all jumped on Czolgosz and started to punch him. Seeing that the mob on Czolgosz might easily and quickly kill him, President McKinley whispered either, Dont let them hurt him or Go easy on him, boys. President McKinley Undergoes Surgery President McKinley was then whisked away in an electric ambulance to the hospital at the Exposition. Unfortunately, the hospital was not properly equipped for such a surgery and the very experienced doctor usually on premises was away doing a surgery in another town. Although several doctors were found, the most experienced doctor that could be found was Dr. Matthew Mann, a gynecologist. The surgery began at 5:20 p.m. During the operation, the doctors searched for the remains of the bullet that had entered the Presidents abdomen, but were unable to locate it. Worried that continued searching would tax the Presidents body too much, the doctors decided to discontinue looking for it and to sew up what they could. The surgery was completed a little before 7 p.m. Gangrene and Death For several days, President McKinley seemed to be getting better. After the shock of the shooting, the nation was excited to hear some good news. However, what the doctors did not realize was that without drainage, an infection had built up inside the President. By September 13 it was obvious the President was dying. At 2:15 a.m. on September 14, 1901, President William McKinley died of gangrene. That afternoon, Vice President Theodore Roosevelt was sworn in as President of the United States. The Execution of Leon Czolgosz After being pummeled right after the shooting, Leon Czolgosz had been arrested and taken to police headquarters before nearly being lynched by the angry crowds that surrounded the Temple of Music. Czolgosz readily admitted that he was the one who had shot the President. In his written confession, Czolgosz stated, I killed President McKinley because I done my duty. I didnt believe one man should have so much service and another man should have none. Czolgosz was brought to trial on September 23, 1901. He was quickly found guilty and sentenced to death. On October 29, 1901, Leon Czolgosz was electrocuted.

Why I Learned For Writing An Essay - 1123 Words

I learned a very broad variety of English skills in my English 101 class. From the time of doing research before writing an essay, I wrote from the reader’s perspective, considering first what the reader would benefit from hearing. I discovered methods of writing so that the reader would be able to easily follow my ideas and notice the connection between them. Along with that, I learned to actively read what others wrote, alter my writing based off it, and courageously participate in the academic conversation. I acquired necessary language arts skills to participate in the academic conversation during my English 101 class. When first writing essays, I learned to collect and introduce topical information in a way that would best benefit†¦show more content†¦Also, I learned to better introduce topics to readers. Previously, I very much struggled with introductions, and because I didn’t know which direction to take them in, I often ended up simply using them as a place to summarize my essays. Now, I have learned about and am able to use inverted triangle introductions. For example, when writing my persuasive essay introduction, I started out with a general sentence to grab the audience’s attention, declaring, â€Å"When using the internet, people generally get a very personalized experience.† Then, I went on to introduce the problem to the audience, telling the audience about why companies feel the inclination to use filter bubbles, however, also telling them why filter bubbles are harmful. Lastly, I stated my thesis, remarking â€Å"The American public should pressure compa nies to stop the filter bubble from causing a harmful effect that prevents people from taking part in community dialogue† (Persuasive Essay). Inverted triangle introductions give readers a better introduction to my essay because by the end of the introduction, they feel a strong inclination to keep reading due to interest in the subject and have a general understanding of the topic and my position on it by the end of the introduction. Therefore, readers are both inclined from the beginning to continue reading and can easily understand concepts when further reading the essay. Moreover, I learned to better write an essay thatShow MoreRelatedMy Reflection Of Writing1579 Words   |  7 PagesThis semester I wrote three essays; a review essay, annotated bibliography, and a research paper. As I wrote these essays I learned what they were, why they are written, and why people use these to obtain information. Throughout this course I enjoyed writing the essays and learning new things from what I was writing about. Although some were not easy I still took my time and made sure they were perfect in my eyes. 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My grammar and punctuation skills were weak, and the whole thought of writing a four to six page essay was a very stressful thought. At the beginning of the semester I had already learned more in writing then what I had learned in my wholeRead MoreEnglish 101 Made Me a Better Writer761 Words   |  3 Pages English 101 this quarter I was astonished by how much I had progressed as a writer sharpening my writing skills and also learned a lot about writing that I hadn’t learned before. In my writing portfolio for this quarter I had to write an autobiography essay, a research essay, and this reflection essay to develop my writing skills better. The writing assignments were fun to do because it challenged me to work on essays of different s tyles that were new to me. The essay assignments helped me growRead MoreDuring my first semester at college I have had the privileged to be your student. 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Among many things, the three lessons that I got the most use out of are the following; how to correctly structure an essay, different methods of writing, and the personal growth that I’ve had since taking this class. With English being my second language, it is difficult for me to express myself in writing form. It is extremely frustrating to have countless ideas and opinions that I would like to share with an audience, but because I am not comfortableRead MoreMy Writing As A Writer1700 Words   |  7 PagesWhat kind of writer am I? That’s a trick question for which there is not a satisfactory answer. My experie nce with writing has never been my favorite. In fact, English has always been my least favorite subject. Studying math and science is what I enjoy; these have come rather easy for me. English, for some reason I will never understand, has always required extra effort for me actually to do well. Sure, there have been plenty of times that I have been required to write a few research papers, severalRead MorePersonal Essay : Course Reflection992 Words   |  4 Pagesif I wanted to take summer school the first thing I said was, â€Å"Yeah, I want to take English 101.† The only problem was that it started at 8AM and I usually worked the night before, but I thought I could handle it. I enjoy writing. I actually write in my free time sometimes, so I thought English would be no problem. For me, writing is either extremely easy or extremely hard. It’s easy for me when I don’t have restrictions from what I can write about. I can pick any topic and write it anyway I want

Human Trafficking Prostitution And Prostitution - 981 Words

Human Trafficking in Prostitution Prostitution, â€Å"Providing or receiving sexual acts, between a prostitute and a client, in exchange for money or some other form of remuneration† (Hock 557). The idea of exchanging sex for valuables has been seen since the beginning of human society. The first reported data about prostitution was reported around 3000 B.C.E in Mesopotamia, one of the first known civilizations (Caraboi and Fierbinteanu 362). Also, prostitution is often referred to as â€Å"the world’s oldest profession.† Today, even though prostitution is illegal in most parts of the world, prostitution is still prevalent worldwide with many forms of prostitution and ways to exchange sexual services for payment. Street walkers are prostitutes who sell their services on the street, usually with the customer typically driving up to the prostitute. According to Roger R. Hock, professor of human sexuality and author of the textbook Human Sexuality, street walke rs face the highest risk for arrest, violence and contracting sexually transmitted infections (STI’s) (Hock 558). Escorts can also be prostitutes; they are contacted in private by clients and are usually at less risk of violence. Another type of prostitute is brothel workers; brothel workers work in â€Å"a house of prostitution,† a brothel and are normally in areas with legal prostitution (Hock 560). These three types of prostitutes are the most common form of prostitution and can be seen worldwide. Similar to prostitution,Show MoreRelatedHuman Trafficking and Prostitution542 Words   |  2 Pageswidely acceptable in many countries around the world which is quite an distressing and foreign concept to me. I also learned that human trafficking is disturbingly prevalent in the United States and the need for more attention needs to be brought to this crime. 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In essence, the government should legalize prostitution because it would protect their rights, ensure safety, and benefit their health. I believe pushingRead MoreProstitution and Human Trafficking Essay3070 Words   |  13 PagesProstitution has been referred to as the oldest profession. Prostitutes can be found in every city and country across the globe. There are a large number of individuals who are currently in the United States and around the world who can be classified as a prostitute. They are expanding from the traditional street level prostitutes to highly paid, high class, prostitutes or escorts. Yet, what exactly would drive those men and women to pursue this class of work, once in this type of work what keepsRead MoreHuman Trafficking And Child Prostitution2104 Words   |  9 Pagesfrom President Barack Obama in 2012 addressing human trafficking and child prostitution within the U.S. In America, there is a conception that human trafficking only happens in less-developed countries. However, the U.S. is the second most prominent destination country for human trafficking in the world (Hodge Lietz, 2007). Cities such as Atlanta, Chicago, Los Angeles, and Detroit are amongst the U.S. cities with high incidences of child prostitution (Hodge Lietz, 2007). Some of these childrenRead MoreTrafficking of Human and Children for Prostitution and Regulation4912 Words   |  20 PagesWhat is Trafficking? Human trafficking is the illegal trade of human beings mainly for the purposes of commercial sexual exploitation or forced labour. Other purposes can be extraction of organs, or tissues or even surrogacy or ova removal. It can also be regarded as modern form of slavery. Trafficking is a lucrative industry. It is second only to drug trafficking as the most profitable illegal industry in the world. In 2004, the total annual revenue for trafficking in persons were estimated to

Influencing Consumer Purchase Decisions †Myassignmenthelp.Com

Question: Discuss About The Influencing Consumer Purchase Decisions? Answer: Introduction: The aim of the assignment is to understand the consumer decision process and key factors influencing consumer purchase decisions. The paper takes into account laptops to study the customer purchase decision making process. The assignment opens with description of laptop as product. It divides the total product of laptop into core, actual and augmented products. The next part deals with analysis of laptop as a medium high involvement product. The next section deals with target market profile of laptops analysing it into demographic, business and psychgraphic factors. The last section deals with one factor which goes into making customer purchase decision. The main sources of data are the secondary sources like articles, journals, books and official websites of laptop manufacturing companies. The limitation while preparing the paper was that of time and budget. Description of the product-laptop: Laptop is a speciality product for consumers are ready to pay more prices. Laptop is a specialised product, which is manufactured by multinational information and communication companies like Del and HP. It comes with special specification in terms of product features like RAM and memory. Laptops are available in the market in variety of prices; some are low-priced while others are extremely expensive. The laptop as a product can be divided into three main parts, the core product, the actual product and the augmented product (Harman et al. 2014). The core product consist of the convenience a laptop creates to a user like the user can carry it anywhere and use it to do his official work as per convenience. The actual product consists of the physical hardware and software which the user can use to wok. The augmented product of the laptop include the brand value which the consumers buy along with the laptop. The satisfaction which the consumers purchase by buying a laptop also form a pa rt of augmented product(Byrd et al. 2016). A laptop is a high involvement product which buyers buy with lot of involvement. It is an expensive product, which buyers buy to satisfy specific needs like working in office, sending mails and do online shopping. As a result the consumers put a lot of emphasis on the specifications of the laptops like memory, hardware and power to support accessories like key board. The laptops show that preferences, personality and lifestyle of the users. The product shows the status and purchase power of the buyers. These features reveal a laptop is a medium high involvement product, which shows high involvement of the buyers(Zhang, 2016). Analysis of why purchase of a laptop is medium-high involvement product: Laptop is a medium-high involvement product because consumers are ready to high price to purchase the product. It is a specialised product which consumers purchase to serve specific needs like doing official work, sending and receiving mails and giving presentations. The following analysis would elaborately explain the reason why laptop is a medium-high involvement product: High Price: The medium-high involvement products are high priced products which make consumers pay a lot of attention while purchasing them. A laptop is very expensive but not as expensive as other high involvement goods like cars and buildings. The buyers pay a lot of attention on the features and specification while buying laptops but pay less involvement while buying second hand laptops. This analysis of the features of the laptop shows that it is a medium-high involvement product(Palla, Tsiotsou Zotos, 2016). Technical features: A very significant characteristic of medium-high involvement products is the consumers emphasise on the technical features of these products. The consumers while buying laptops pay a lot of emphasis on the technical features of them. The consumers who are technically strong buy laptops to serve their needs like doing official work. The manufacturers of the laptops provide manuals along with them to help financial buyers get acquainted with the features of the laptops. Moreover the sales people demonstrate the basic features of the laptop to the consumers while selling them. The consumers spend a lot time to know the technical features of the high-involvement products. This analysis shows that laptops are medium-high involvement products. Major differences between competitor products: One of the very important features of medium high involvement product is that there exists a major difference between products by different product manufacturers. Several multinational companies like HP, HCL and Apple manufacture laptops. The laptops by these different manufacturers show a lot of different in features and attributes. This difference in features and attributes differentiate laptops manufactured by one company from the other. The customers while buying laptops pay a great attention to the manufacturers who manufactures the laptops. It can also be pointed out that consumers have preferences for specific brands of laptops and remain loyal to the companies. This analysis shows that laptop is a medium-high involvement product. Projection of self: The consumers of medium-high involvement product are very specific about the products they buy and consume. They are ready to pay extra price to buy the brands of products they prefer consuming. The consumers of laptops are very specific about the brands of laptops they buy and consume. They consumers intentionally pay more to buy a specific brand of laptops because that projects their social status. Many consumers view laptops as status symbols and prefer buying expensive laptops to show their social status. The buying decision of the consumers while purchasing luxurious products like laptops is dominated by money power. This explanation shows that laptop is a medium high involvement product. Evaluation of risks: The consumers evaluate the risk factors like actual quality and utilities of medium-involvement products while purchasing them. They consider whether the products are worth the prices. They also consider whether the products are capable of having negative impacts on their health while consuming them. For example, while buying laptops buyers consider the impacts of the strong radiations emitted from the screens of the laptops. They even try to minimize or avoid the negative impacts medium-high involvement products. Users install additional screens laptops which filter the harmful radiations to protect their eyes. This shows that laptops are medium high-involvement products. The above study of the characteristics of medium-involvement products show that the products show specific characteristics, as they are expensive and command brand loyalty. It can be stated that laptop is a product, which satisfies all these characteristics of high involvement products. This explains that the purchase of laptops is a medium-high involvement Demographic: The target market profile for laptops can be divided demographically on the variables like age, gender, occupation, social class, marital status and educational attainment. As far as demand for laptops are concerned, the people using laptops are mostly young and middle aged. The product finds equal acceptances among male and female customers alike. As far as segmentation of customer profile of laptops on the basis of occupation is concerned, laptops are more in demand by the working people. The target customer profile for laptops are mostly educated people. The social class using laptops consist of rich upper class people who can afford to buy and use laptops. Laptop is a medium high involvement product which requires technical knowledge and knowhow for users to use them. Hence the product is more in use by the rich upper class consumers who use it to do their office work. It can also be pointed out that laptops are in use in both homes and offices alike. The laptops are more used in cities compared to the rural areas. Thus it can be inferred from the discussion that laptops are used by educated, rich upper class customers who use them to do their office. Behavioural: The variables of behavioural segmentation of customer profile of laptop are purchase occasion, benefit sought, user status, usage rate, loyalty status, buyer readiness, attitude to product and adopter status. The purchase occasion refers to the occasion which make the purchasers buy laptops. Most of the buyers of laptop may purchase for regular use while others buy laptops to gift them on special occasions. The customer prtofile of laptop can also be grouped on the basis of benefits sought. Laptop is a high involvement product which the buyers buy to serve specific purposes like sending mails, doing their office work and so on. The buyers of the laptop may seek various types of facilities like carrying it around as per convenience. The user status for laptops can be the users who are using the laptop for the first time and the ones who use laptops on regular basis. The customer profile on the basis of usage can be divided into three groups. The first group consists of users who use l aptops on heavy basis while the second group uses laptops only for work. The third group consists of users who use laptops on moderate basis occasionally. The customers can be divided into loyal users, disloyal users and users who have switched over to the competitor products. The buyers can be divided into three categories on the grounds of readiness to buy the products. The first set of buyers are aware about the usage of the laptops while the second set of consumers are ready to buy laptops. The third set of consumers are not aware and willing to buy the product. The customer target market profile can be divided into enthusiast, indifferent, hostile, price conscious and quality conscious on the basis their attitude towards laptops. Laptops are high inovolvement products and the buyers are enthusiastic about purchasing them. The people who buy laptops are normally concerned about the quality and brand values of laptops. They are specialised products which has quality conscious edu cated and rich customers as the target customer segments. The customers of laptops can be divided into early adopters and late adapters on the grounds of adopter status. Psychographic: Psychographical profiling of the customer base of laptops shows that educated upper-class customers use the product. The customers who use laptops are rich people who have the economic capability of buying expensive laptops. The customer profile using the laptops consist of customers who primarily use it for works. There are also customers who use laptops for leisure and other purposes. It can also be stated that laptops are primarily used by people who like using electronic items to do their work. Factors influencing the consumer decision making process: Each and every business organization has some internal as well as external environmental forces which impacts its growth and progress. At times, it becomes uncontrollable by the business owners and their management team. These forces can be anything, such as, customers, creditors, competitors, government, socio cultural organization, national as well as international organizations, political influence and few others. A business organization has some general and specific forces. General forces affect a firm indirectly and specific forces are the ones which affect an enterprise on a daily basis. Uncertainties arise when the future of any organization is too unpredictable and the changes are too frequent (Sekaran, Bougie, 2016). The internal forces have a direct impact on the business organizations. The influences generally come from the consumers lifestyle and the way they think, that is, their personal thoughts, feelings, self concepts, attitudes, memory and motivation. These can also be regarded as the psychological influences, that is, the influence on the consumers purchasing behavior or their decision making process (Wheelen Hunger, 2017). It depicts the way through which customers interact with others. The most influential internal force which affects the purchasing behavior of the consumers is their personal needs or motives and attitudes. The consumers needs can be referred to as the lack of anything or difference between their actual or desired state (Davies, Lee Ahonkhai, 2012). Motive can be defined as a customers inner state which encourages him/her to satisfy the specific need. For example, if an individual is hungry, it defines his/her actual state, but when he/she has a strong wish of being fed well then that is his/her desired state. Motive is the inner state of an individual which encourages him/her to satisfy the specific needs or desires. The need of the individual can motivate him/her discover some great restaurant in order to satisfy his/her desires (Solomon, 2014). All the needs of the customers are nearly impossible to define. It is important to identify their specific demands and desires, which influences their purchasing decisions. Therefore, a thorough understanding of the needs is very crucial to direct the customers towards their purchasing decisions. A customer may buy a laptop only after deciding whether they need it or not (Wilson et al., 2012). There are different needs of a consumer, be it basic or psychological. For example, a college student needs to submit his/her assignment before deadline, otherwise his grades will fall. Therefore, he/she needs portability to work in home and at the college as well. Therefore, at this point, he/she recognized his/her problem which is to be solved only by buying a laptop (East et al., 2016). After recognizing the solution to the problem of the consumer, he/she now needs to do a background research about the brands of the products available in the market, which can satisfy his basic requirements. He/she would gather the available information about the brands with higher specification, that is, HP, Mac, Dell and others. Evaluation of products on the basis of its performance, warranty, service, price, high battery life, durability, quality and others, has direct influence on their buying process. After evaluating all the above factors, the college student will make his/her final choice of buying the product (Babin Zikmund, 2015). Moreover, the consumers attitude influences their buying behavior. It defines the way an individual thinks or feels about some particular brand or product. Once a buyers attitude is fixed, it becomes very difficult to change his/her perception about that particular product. It can be negative as well as positive (Farzana, 2012). It informs the marketers about the consumers and how are they established overall in the market place. Identification of such attitude can help the marketers know about the consumers minds and perceptions. It becomes essential that the marketers design their products advertisements appropriately without hurting anybodys feelings. Once the product has negative impact on the consumers minds, they may end buying it (Kozar Hiller Connell, 2013). For example, the college students attitude will change if the marketers advertise the laptop brand negatively. It will create a bad impression on the students mind and he/she may not buy that product. Moreover, while analyzing the post purchasing attitude, it can be stated that if the student is dissatisfied after buying the laptop his/her perception about the brand will change. He/she will then persuade his/her friends to stop buying that particular laptop brand, and as a result, the product will lose its brand value (Bian Forsythe, 2012). Conclusion: It can be concluded from this assignment that laptops are medium- high involvement products because they are priced high so that the customers become careful when making such purchases. The findings show that only the technically potential customers can afford to buy laptops to serve their personal or professional purposes. The target groups of the laptop companies are based on the gender, age, occupation, marital status, social class and educational qualification. The preference scale is more tilted on the working customers side than others. The user manuals that are provided along with the laptops are beneficial for the customers as they can get ready and instant help. There are different features and attributes which make a laptop different from the other. There are customers who make up their mind which brand to purchase and do not deviate from their decision. This shows their loyalty and dedication towards the specific company. Sometimes, they even become ready to offer extra mo ney for their chosen product. The reason behind doing this is that they like to portray their social strata. At the same time, they even raise questions while purchasing the laptops that if the price is worth the product. The consumers buying behavior is not only limited to purchasing the laptop but also the different accessories associated with it such as, screen cover, headphone etc. The research on the topic derives the conclusion that laptop is a medium- high involvement product because medium involvement products showcase certain characteristic features like high cost and brand value. Recommendations: Laptops are medium-high involvement products consumers purchase to serve their professional and personal purposes. The following recommendations can be made to the laptop making companies in the light of the above discussion: The client can modify the ongoing marketing strategy by introducing certain innovations in the actual product which consists of the software and the hardware. If the customers get some better specifications in their original product at the same price, they will not only be satisfied but has a high chance of recommending to their acquaintances. Nothing can be greater than a company apart from their customer satisfaction. The company need not have to make any extra investment for satisfying their customers but only make some amendments in the traditional strategy. The term, high- involvement refers that the customers are engrossed in the purchasing of this product. The game must go on from both the side. As the customers are putting effort to select the product carefully, it becomes the responsibility of the company too, to serve the customers better. They must make sure that the hardware and software should be built in such a way so that there is no scope of complaint on the part of the customers. This will increase their brand value and recognition. With the increase in fame and recognition, sale will increase which will lead to increase in profit. So, these are all interconnected to each other which take care of the company as well as the customers. 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